Price index · Last updated July 2026
Rank tracker cost comparison: price per keyword, and the cheapest way to track daily
The short answer
Rank trackers cost roughly $5 to $460 a month, and the number that actually matters is cost per tracked keyword per month. In July 2026 that figure runs from about $0.05 to $0.24 for cloud tools checking daily. The cheapest daily cloud tracking comes from SERPRobot at about $0.067 per keyword and Serpstracker at $0.050 per keyword on the $249 plan. Semrush is the most expensive per keyword at about $0.235 because tracking is bundled into a full marketing suite. Two prices are commonly misread: Advanced Web Ranking charges seven keyword units for a daily check rather than one, and Mangools counts one keyword tracked on desktop and mobile as two.
Every price below was read from the vendor's own pricing page in July 2026. Where a plan is billed annually or in another currency, that is stated in the row. We sell one of these tools, so where a competitor is cheaper, the table says so.
Check a keyword now
Google rank checker
Live · checked today
Querying Google results…
Type any keyword and see today's top Google results (up to 10). Add your domain and we highlight where you rank. This is a live check of the positions the full product tracks for you daily.
- You
Track daily and get an alert the day it drops.
Live Google positions, no signup. Worth running before you price anything, because the right plan size depends on how many keywords you genuinely need to watch.
What 11 rank trackers charge, and what that works out to per keyword.
The cost-per-keyword column divides the plan price by the keywords that plan allows, on the cheapest tier where the tool will check every keyword every day. That is the only way to compare a $4.99 bot against a $455 suite. Where a tool does not offer daily checks at that price, the frequency column says so, and the per-keyword figure is not comparable to the daily rows.
| Tool | Plan and price | Keywords | Check frequency | Cost per keyword |
|---|---|---|---|---|
| SERPRobot | $4.99 per bot | 75 per bot, per 24 hours | Daily | $0.067 |
| Serpstracker | Agency, $249 | 5,000 | Daily, every plan | $0.050 |
| Serpstracker | Growth, $99 | 1,500 | Daily, every plan | $0.066 |
| Serpstracker | Starter, $39 | 250 | Daily, every plan | $0.156 |
| SE Ranking | Core, $129 | 2,000 positions a day | Daily | $0.065 |
| AgencyAnalytics | Add-on, $41.67 per 500 | 500 per add-on unit | Weekly | $0.083, plus $20 per client |
| Mangools | Agency, $129 | 1,500, or 750 on both devices | Weekly, daily only on Agency | $0.086, or $0.172 both devices |
| AccuRanker | Professional, $224 | 2,000 | Daily | $0.112 |
| Moz Pro | Medium, $179 | 1,500 | Weekly by default | $0.119 |
| Advanced Web Ranking | Pro, $139 | 7,000 units, so 1,000 daily | Weekly default, daily costs 7 units | $0.139 |
| Ahrefs | Lite, $129 | 750 | Not stated on the pricing page | $0.172 |
| Semrush | SEO, $117.33 billed annually | 500 | Not stated on the pricing page | $0.235 |
| SEO PowerSuite | Professional, $349 a year | Unlimited, desktop software | Whenever you run it yourself | About $29 a month, flat |
Three notes that stop the table being misleading. Ahrefs, Semrush, Moz and Mangools sell whole suites, so their per-keyword figure is high because you are also buying keyword research, backlink data and site audits, and it is genuinely unfair to price them as trackers if you use the rest. AgencyAnalytics is a client reporting platform where rank tracking is an add-on, so the $20 per client per month base sits underneath that $41.67. SEO PowerSuite is desktop software rather than a service, which is why unlimited keywords is possible at all: your own machine and your own IP address do the checking.
Price three real keyword counts, not the entry tier.
Vendors advertise the cheapest plan, but you will land on whichever tier fits your keyword list. These three columns are the ones that decide the invoice. Every figure assumes you want each keyword checked every day, because a weekly reading is a different product at a different price.
| Tool | 250 keywords daily | 2,000 keywords daily | 5,000 keywords daily |
|---|---|---|---|
| SERPRobot | $19.96, four bots | $134.73, 27 bots | $334.33, 67 bots |
| Serpstracker | $39, Starter | $249, Agency | $249, Agency |
| SE Ranking | $129, Core | $129, Core | $279, Growth |
| AccuRanker | $224, Professional | $224, Professional | Professional, priced by volume |
| Mangools | $129, Agency | Not available, caps at 1,500 | Not available, caps at 1,500 |
| Advanced Web Ranking | $139, Pro | $279, Agency | $699, Enterprise |
| Ahrefs | $129, Lite | $249, Standard | $449, Advanced |
| Semrush | $117.33, SEO plan | $455.67, Advanced | $455.67, Advanced |
| Moz Pro | $99, Standard, weekly | $359, Large, weekly, caps at 3,000 | Not available, caps at 3,000 |
| SEO PowerSuite | $349 a year, you run it | $349 a year, you run it | $349 a year, you run it |
Read the 250 column honestly and SERPRobot wins it outright at about $20 a month. It is a no-frills bot service, and if the only thing you need is a position number for a small list, it is hard to beat on price. The picture changes at 2,000 keywords, where SE Ranking at $129 is the cheapest cloud option, and again at 5,000, where the field narrows to a handful of tools that will even sell you that volume with daily checks. Our plan pricing sits at $39, $99 and $249, and the case for it is what surrounds the number rather than the number itself: alerts that arrive the day something moves, competitor columns, and reports a client can read.
Four pricing models, and what each one punishes.
A $4.99 tool and a $455 tool are not selling the same thing, and comparing headline prices without knowing the billing model is how teams end up on the wrong plan. There are only four models in this market.
Per keyword slot
You buy a number of keywords and check them as often as the plan allows. Serpstracker, Ahrefs, Moz, AccuRanker and Mangools all work this way. It punishes long keyword lists, and it is the easiest model to forecast: pick your list size, read the tier.
Per check, or units
You buy a budget of checks and spend it on frequency. Advanced Web Ranking is the clearest example: a daily setting consumes seven keyword units per keyword against a weekly one, so a 7,000 unit plan is really 1,000 keywords if you want daily data. It punishes daily tracking specifically.
Per bot or per device slot
SERPRobot sells bots that handle 75 keyword updates per 24 hours for $4.99 each. Mangools has a variant of the same idea, where tracking one keyword on desktop and on mobile spends two of your slots. It punishes anyone who needs both devices, quietly, after signup.
Bundled into a suite
Semrush, Ahrefs, Moz and Mangools price tracking as one module inside a research platform. It punishes anyone who bought the suite for tracking alone, and rewards anyone who genuinely opens the keyword research and backlink tools every week.
One more variable cuts across all four: a desktop tool like SEO PowerSuite has no per-keyword cost at all, because it runs the queries from your own machine. That is why it can advertise unlimited keywords for $349 a year. The cost reappears as your time, your IP address absorbing the captchas, and a laptop that has to be awake for the check to happen. That trade is worth spelling out before it looks like free money, which is why we wrote up what unlimited keyword rank tracking actually buys you.
Five ways teams overpay for rank tracking.
None of these are vendor tricks. They are all reasonable decisions that stop being reasonable a year later, when nobody has looked at the invoice.
- Paying suite prices for one module. The most common leak by a distance. If your team opens the tracker every morning and the backlink tool twice a year, you are paying $117 to $249 a month for a $39 to $129 job. Audit which tabs actually get opened before renewal.
- Buying the tier above the one you need. Keyword lists grow by accretion, not by plan. Most accounts that upgraded for headroom are still using a third of it. Count your commercial keywords, add the ones you are actively trying to move, and buy that.
- Tracking daily what only needs weekly. On a unit-based tool this is expensive in a very literal way, seven times over. Revenue keywords and active campaigns deserve daily checks. A long tail of stable informational terms does not, and moving them to weekly can drop you a whole tier.
- Doubling up on devices without noticing. If your tool counts desktop and mobile as two keywords, a 1,500 keyword plan is a 750 keyword plan. Check this before you compare any two prices, because it silently doubles one side of the comparison.
- Paying for history you cannot export. Stored ranking history is the reason switching costs feel high. If a vendor caps history at six months or makes export awkward, you are renting something you thought you owned. Export a CSV once a quarter and the lock-in disappears.
Four steps to the number you should actually pay.
Step 01
Count the keywords that pay
Start with the terms that produce revenue or that a client asks about by name. For most single-site businesses this lands between 40 and 250, which is the entry tier at almost every vendor. Agencies should count per client and multiply.
Step 02
Split them by frequency
Mark which of those need a daily reading and which are fine weekly. On a unit-priced tool this split is worth real money. On a slot-priced tool it costs nothing, so track everything daily and skip this step.
Step 03
Multiply by the device count
If you report desktop and mobile separately, check whether your shortlist charges you twice for it. Multiply the keyword count by two wherever it does, then re-read the tier you were about to buy.
Step 04
Divide price by keywords
Now compare the shortlist on cost per keyword per month, at the tier you will genuinely be on. Anything under about $0.10 is competitive for daily cloud tracking in 2026. Above $0.20 you are paying for something else, and it is worth naming what.
If step one is the hard part, the honest answer is that most teams track too many keywords and read too few of them. There is a longer treatment of that question in how many keywords you should track, and a budget-first version in how much a rank tracker costs. Teams pricing several thousand keywords across brands should start at enterprise rank tracking instead, where the per-keyword rate is quoted rather than listed.
Frequently asked questions
How much does a rank tracker cost?
Between about $5 and $460 a month in 2026, depending on how many keywords you track and whether tracking is bundled into a suite. A small site tracking 250 keywords daily pays roughly $20 to $130. A team tracking 2,000 keywords pays roughly $130 to $280. Suites that include keyword research and backlink data start around $117 a month and price tracking as one module inside that.
What is the cheapest rank tracker?
By raw monthly price, SERPRobot at $4.99 per bot, where one bot covers 75 keyword updates every 24 hours. By cost per keyword at volume, Serpstracker at $0.050 on the $249 plan and SE Ranking at $0.065 on the $129 Core plan are the lowest among full-featured cloud tools. SEO PowerSuite is cheapest in absolute terms at $349 a year for unlimited keywords, but it is desktop software you run yourself.
How much does rank tracking cost per keyword?
For daily cloud tracking in July 2026, between $0.05 and $0.24 per keyword per month. Under $0.10 is competitive. Above $0.20 usually means you are buying a research suite rather than a tracker, or you are on a plan tier well above your keyword count. Divide the plan price by the keywords that plan allows, at the tier you will actually be on.
Why do rank trackers charge per keyword?
Because every tracked keyword is a real search query someone has to run, from a specific location and device, every time it refreshes. That means proxy infrastructure, captcha handling and storage, and the cost scales almost linearly with the number of checks. It is the same reason daily tracking costs more than weekly on tools that price by units rather than slots.
Is there a free rank tracker?
There are free tiers, and they are useful for spot checks rather than for reporting. SEO PowerSuite has a free desktop version that checks rankings but will not let you save a project, so nothing accumulates. Most cloud tools offer a trial rather than a free plan. Google Search Console is free and shows an averaged position, which is a different measurement from a daily rank check.
Which rank tracker has unlimited keywords?
SEO PowerSuite advertises unlimited keywords and projects on its $349 a year Professional license, and it can do that because Rank Tracker is desktop software running queries from your own machine and IP address. No cloud tool offers genuinely unlimited daily keywords, because each check has a hard infrastructure cost. Treat any unlimited cloud claim as capped somewhere, usually on refresh frequency.
Do I need a separate rank tracker if I pay for Ahrefs or Semrush?
Only if the tracking module is not enough for you. The common reasons teams add a dedicated tracker are keyword ceilings, refresh frequency, and alerts that arrive the day a position moves rather than in a weekly digest. If you track a few hundred keywords and read them weekly, the module you already pay for is fine and a second subscription is waste.
Is SE Ranking cheaper than Semrush for rank tracking?
Yes, substantially. SE Ranking Core is $129 a month for 2,000 keyword positions a day across 10 projects. The comparable Semrush tier for 1,500 tracked keywords is Pro+ at $248.17 a month billed annually, and 5,000 keywords requires Advanced at $455.67. Semrush includes far more beyond tracking, so the comparison is only fair if tracking is the part you use.
The tool by tool breakdowns behind this table.
Each comparison below covers features, limits and the honest case for staying where you are, not just price. The roundup lines the whole field up in one place.
Best rank tracker
The full roundup, every tool in the table above.
Semrush Position Tracking alternative
The most expensive per keyword, and when it is still right.
Ahrefs Rank Tracker alternative
Keyword ceilings on Lite, Standard and Advanced.
SE Ranking alternative
The cheapest full cloud tool at 2,000 keywords.
Mangools alternative
Weekly updates unless you pay for Agency.
AccuRanker alternative
Daily on every plan, at $224 a month.
Moz Pro alternative
Weekly by default, strong on domain metrics.
Advanced Web Ranking alternative
Where the seven units per daily check rule bites.
SEO PowerSuite Rank Tracker alternative
Unlimited keywords, on your own desktop.
SERPRobot alternative
The cheapest bot pricing, and its limits.
AgencyAnalytics alternative
Client reporting where tracking is an add-on.
Rank tracking software
What to check before you buy any of them.
Start today
Daily rank tracking at $0.05 a keyword.
Every keyword checked every 24 hours on every plan, with drop alerts and client-ready reports. From $39 a month for 250 keywords.