Pro Rank Tracker pricing
Pro Rank Tracker pricing: ProRankTracker price per keyword, plan by plan, once you count Terms
The short answer
Pro Rank Tracker costs $99 a month for Starter (1,000 Terms), $149 for Pro (2,000 Terms, 10 users) and from $199 for Agency (3,000 Terms, API), or 10 percent less paid yearly. A Term is not a keyword: every keyword, URL, engine, location and device combination is one Term. Track desktop and mobile and Starter holds 500 keywords, not 1,000.
Every figure here was read from ProRankTracker's own plans and pricing page and its pricing FAQ, in US dollars, including the monthly and annual values in its plan selector.
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ProRankTracker plans and prices: Starter, Pro and a sliding Agency tier.
Pro Rank Tracker (PRT) sells daily top 100 rank tracking in three named plans. Starter and Pro are fixed at 1,000 and 2,000 Terms. Agency is a slider that starts at 3,000 Terms and climbs in 1,000 Term steps to 10,000, then to 15,000 and 20,000, with a custom quote above that.
Every plan checks daily and includes local and mobile tracking, Google Business Profile maps tracking, AI Overviews and AI Mode results, prompt tracking on AI platforms, and unlimited URLs and projects. What changes between plans is capacity, users, Looker Studio (Data Studio), the branded client app and, on Agency only, the API.
Two prices on the Agency card
The Agency card reads "Starts at $179", but its own selector lists the 3,000 Term plan at $199 a month and $179 billed yearly. $179 is the annual rate. Budget $199 on monthly billing.
| Plan | Monthly | Paid annually | Terms | Users | What the plan adds |
|---|---|---|---|---|---|
| Starter | $99 | $89/mo | 1,000 | Not listed | Daily top 100, local and mobile, GBP maps, AI Overviews and AI Mode, AI platforms, unlimited URLs and projects |
| Pro | $149 | $134/mo | 2,000 | 10 users | Everything in Starter plus Looker Studio, MyRanks client app, 10,000 Insta-Checks, unlimited reports |
| Agency 3,000 | $199 | $179/mo | 3,000 | Unlimited | Everything in Pro plus API, update on demand, 20,000 Insta-Checks, dedicated CSM |
| Agency 5,000 | $299 | $269/mo | 5,000 | Unlimited | Same as Agency 3,000 |
| Agency 10,000 | $549 | $494/mo | 10,000 | Unlimited | Same as Agency 3,000 |
| Agency 20,000 | $1,039 | $935/mo | 20,000 | Unlimited | Same as Agency 3,000; custom quote above 20,000 |
The Agency slider also lists 4,000 ($249 / $224), 6,000 ($349 / $314), 7,000 ($399 / $359), 8,000 ($449 / $404), 9,000 ($499 / $449) and 15,000 Terms ($789 / $710), monthly and annual. Tax is added at checkout depending on your state or country.
Pro Rank Tracker Terms: how many keywords each plan really holds.
The pricing page says it in small print under the plans: "Terms are billing units (not keywords)." The FAQ spells out the rule. One Term is one keyword tracked for one URL on one search engine, and "each Local combination (different location) or Mobile combination (other than desktop) counts as one." AI tracking costs two Terms per prompt.
That is a fair way to bill, because every combination is a separate check that costs PRT money. But it means the number on the card is the ceiling for the simplest possible setup. The moment you add mobile, a second city or a second URL for the same keyword, the keyword count on the same plan halves, then halves again. Directory listings that describe Starter as "1,000 keywords" leave this out. Most daily trackers, ours included, count a keyword in a second city or on a second device as another slot. PRT is simply more explicit about it than most, which is to its credit.
The one exception
Organic desktop and the local "snack pack" for the same search count as one Term, not two. So a local business tracking desktop results plus the map pack does not pay double for it.
| Setup per keyword | Terms used | Starter holds | Pro holds | Agency 5,000 holds |
|---|---|---|---|---|
| Desktop, one location, one URL | 1 | 1,000 | 2,000 | 5,000 |
| Desktop and mobile | 2 | 500 | 1,000 | 2,500 |
| Desktop and mobile, two cities | 4 | 250 | 500 | 1,250 |
| One AI prompt on one platform | 2 | 500 | 1,000 | 2,500 |
| Desktop and mobile, plus the same query as an AI prompt | 4 | 250 | 500 | 1,250 |
Worked from the Term rule in ProRankTracker's pricing FAQ. Keyword counts assume every keyword uses the same setup and the full plan capacity is used.
Pro Rank Tracker price per keyword, next to a tracker that counts keywords.
Per Term, Pro Rank Tracker is priced competitively, and it gets cheaper the more you buy: from 9.9 cents a month on Starter to about 5 cents at 20,000 Terms. Both products below check daily, so the per keyword column compares like with like for a desktop keyword. The right hand column shows the price when each keyword is also tracked on mobile, which uses a second slot on both products.
| Plan | Capacity, daily | Monthly: per keyword | Annual: per keyword | Monthly, desktop plus mobile |
|---|---|---|---|---|
| PRT Starter | 1,000 Terms | $0.099 | $0.089 | $0.198 |
| PRT Pro | 2,000 Terms | $0.075 | $0.067 | $0.149 |
| PRT Agency 3,000 | 3,000 Terms | $0.066 | $0.060 | $0.133 |
| PRT Agency 5,000 | 5,000 Terms | $0.060 | $0.054 | $0.120 |
| PRT Agency 10,000 | 10,000 Terms | $0.055 | $0.049 | $0.110 |
| SerpsTracker Starter | 250 keywords | $0.156 | $0.078 | $0.312 |
| SerpsTracker Growth | 1,500 keywords | $0.066 | $0.033 | $0.132 |
| SerpsTracker Agency | 5,000 keywords | $0.050 | $0.025 | $0.100 |
PRT annual prices are $89, $134, $179, $269 and $494 a month. SerpsTracker yearly billing is the price of six months: $19.50, $49.50 and $124.50 a month. Full allowance used, tax not included.
Under 1,000 keywords, desktop
PRT Starter at $99 and our Growth plan at $99 both cover it, and PRT gives you 1,000 slots to our 1,500. On yearly billing ours costs $594 a year and PRT Starter $1,068.
The API is an Agency feature
Anyone who wants rankings in their own dashboard or data warehouse through PRT pays at least $199 a month. Our API is on the $249 Agency plan with 5,000 keywords, or $124.50 a month billed yearly.
Price the setup you will run
On PRT and on our plans alike, each extra device or city uses another slot. A 700 keyword list on desktop and mobile is 1,400 slots, which is PRT Pro at $149 or our Growth plan at $99.
Which Pro Rank Tracker plan you need, and what it costs a year.
Four common rank tracking jobs, priced on PRT's annual rates and on ours. Where a brief needs something we do not sell, the table says so rather than pricing a plan that would not do the job.
| Brief | PRT plan needed | What forces it | PRT a year, annual | SerpsTracker a year |
|---|---|---|---|---|
| One site, 800 keywords, Google desktop | Starter | Nothing, 1,000 Terms fits | $1,068 | $594 Growth |
| 1,500 keywords on desktop and mobile | Agency 3,000 | Mobile doubles 1,500 keywords to 3,000 Terms | $2,148 | $1,494 Agency, 3,000 of 5,000 slots used |
| 2,500 keywords into your own dashboard by API | Agency 3,000 | The API is Agency only | $2,148 | $1,494 Agency, API included |
| Local agency, 50 clients, three cities each, white label | Agency, sized to the Terms | Every city is another Term; white label is on every plan | Depends on Term count | Not offered: no branded reports and no map pack |
PRT yearly totals are the annual monthly rate times twelve. SerpsTracker yearly totals are the yearly plan price. Neither includes tax.
What you get from Pro Rank Tracker that we do not sell.
We sell a Google organic rank tracker. PRT sells a wider tracker with a heavy agency reporting layer. For a buyer who needs the extras, the Term billing is the price of a broader product, not a trick.
Maps and the snack pack
Google Business Profile maps tracking is on every plan, and desktop organic plus the local snack pack count as one Term. We record organic results only, not the map pack.
AI search tracking
AI Overviews, AI Mode and prompt tracking on ChatGPT, Gemini, Copilot, Perplexity and Grok are on every plan, at two Terms per prompt.
White label reporting
Branded templates, emails from your own address, shared live report links with password protection and a branded MyRanks client app. We export CSV and offer an API; there is no branded PDF and no share link.
Top 100 depth and full history
Every check reads the top 100 and history is kept with no limit. We store the top 10 for every check.
YouTube and video ranks
Daily rank tracking for YouTube as well as Google. We track Google only.
Month to month
No long contract, cancel any time, and a 7 day trial of 100 Terms with no card. Note there is no prorated refund on a cancellation or downgrade.
Who should buy Pro Rank Tracker, and who should buy a lower cost daily tracker.
Buy Pro Rank Tracker if you run a local or multi location agency, you need maps positions, your clients expect branded reports or an app, or you want AI answer tracking in the same tool. Pro at $134 a month billed yearly is a solid agency plan for that work, and nothing we sell replaces it.
Buy a lower cost daily tracker if what you report is Google organic positions, checked daily, and you would rather not pay for maps, video and AI tracking you will not use. SerpsTracker checks every keyword daily on every plan: $39 for 250 keywords, $99 for 1,500 across ten sites and $249 for 5,000 across unlimited sites with the API, and a year costs the price of six months. It stores the top 10 for every check and sends drop alerts by email and Slack. Signing up takes an email and a code, not a card.
For the whole market on one basis, see the rank tracker cost comparison. The Ranktracker pricing page covers a different product with a similar name, and our Advanced Web Ranking pricing teardown explains another tracker that bills in units rather than keywords.
Quick fit check
- Local, mobile, maps, white label: Pro Rank Tracker.
- Google organic, daily, under 1,500 keywords: a fixed price daily plan from $49.50 a month billed yearly.
- Rankings in your own dashboards: compare our rank tracking API.
- Same day warning when a keyword falls: see rank drop alerts.
- Client work at volume: see rank tracker for agencies.
Pro Rank Tracker pricing questions, answered from the vendor's own page.
How much does Pro Rank Tracker cost?
Pro Rank Tracker costs $99 a month for Starter (1,000 Terms), $149 a month for Pro (2,000 Terms) and from $199 a month for Agency (3,000 Terms), rising in steps to $1,039 for 20,000 Terms. Annual billing takes 10 percent off, so the same plans are $89, $134 and $179 a month. Prices are in USD and tax is added at checkout.
What is a Term in Pro Rank Tracker?
A Term is a billing unit, not a keyword. ProRankTracker counts one Term for each combination of keyword, URL, search engine, location and device. Tracking one keyword on desktop and mobile uses two Terms, the same keyword in two cities uses two more, and an AI prompt uses two Terms on its own.
How many keywords can I track with Pro Rank Tracker Starter?
Up to 1,000 keywords if each is tracked once, for one URL, on one engine, location and device. Track every keyword on desktop and mobile and Starter holds 500. Add a second city and it holds 250. The plan is sold as 1,000 Terms, so the keyword count depends on how many combinations you need.
Does Pro Rank Tracker have a free trial?
Yes. The pricing page offers 100 Terms tracked daily for 7 days with all premium features and no credit card. It also says trial accounts are manually reviewed and allows one trial per legal entity. Some directory listings still describe a longer trial or a permanent free tier; the vendor page today says 7 days.
Which Pro Rank Tracker plan includes the API?
Only Agency. The plan card lists API access, update on demand, unlimited users, 20,000 Insta-Checks and a dedicated customer success manager as the Agency additions. Starter and Pro do not include the API, so an agency that pulls rankings into its own dashboards starts at $199 a month, or $179 billed yearly.
Is Pro Rank Tracker cheaper billed annually?
Yes, by 10 percent. Starter drops from $99 to $89 a month, Pro from $149 to $134 and the 3,000 Term Agency plan from $199 to $179. Annual plans are paid a year upfront, and the FAQ says there are no prorated refunds or credits when you cancel or downgrade, so the saving comes with a year of commitment.
Can I cancel Pro Rank Tracker at any time?
Yes. There is no long term contract and you can cancel or downgrade at any time. You pay each month (or year) upfront, and the pricing FAQ is explicit that there are no prorated refunds or credits on a cancellation or downgrade. Upgrades are charged the prorated difference for the rest of the cycle.
Does Pro Rank Tracker charge tax on top of the price?
It can. The FAQ says taxes may be added depending on your country, and FastSpring, its authorized reseller, handles sales tax, VAT and GST. The base currency is USD, and the payment window can show the price in 19 other currencies. Budget for the listed price plus your local sales tax.
Does Pro Rank Tracker have white label reports?
Yes, and this is one of its real strengths. It offers white label report templates with your logo and colors, emails sent from your own address, shared live report links that can be branded and password protected, and a branded MyRanks mobile app for clients. SerpsTracker offers none of that; we export CSV and offer an API on Agency.
What is the best Pro Rank Tracker alternative for Google rank tracking?
If you need Google organic positions checked daily at a lower price per slot, SerpsTracker costs $39 a month for 250 keywords, $99 for 1,500 and $249 for 5,000 with the API, and a year costs the price of six months. If you need maps, YouTube or AI tracking with white label reports, Pro Rank Tracker covers more.
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One price per keyword. Checked every day.
Every keyword checked daily on every plan, with stored top 10 history, competitor columns and same day drop alerts. Plans from $39 a month, API on Agency.