Serpfox, priced honestly
Serpfox alternative and Serpfox pricing, compared per daily keyword
The short answer
Serpfox is one of the cheapest rank trackers you can buy: $12 a month for 100 keywords, $60 for 1,000 and $180 for 5,000, with two months free on annual billing. It also tracks AI assistant answers, which we do not. It counts every device and location as a separate keyword, though, and its ladder skips from 1,000 to 2,500. On yearly billing, SerpsTracker tracks 1,500 Google keywords daily for $49.50 a month and 5,000 for $124.50.
Serpfox plans and definitions below are read from serpfox.com/pricing, monthly and annual views, in September 2026. We are not affiliated with Serpfox.
Check a keyword now
Google rank checker
Live · checked today
Querying Google results…
Type any keyword and see today's top Google results (up to 10). Add your domain and we highlight where you rank. This is a live check of the positions the full product tracks for you daily.
- You
Track daily and get an alert the day it drops.
Live Google positions, no signup. Run a keyword you track in Serpfox and put the two readings side by side.
Serpfox pricing, all eight plans on one ladder.
Serpfox sells keyword buckets rather than feature tiers. Every paid plan gets local tracking, desktop and mobile, search volume and unlimited reports. What changes up the ladder is the keyword count, the number of AI prompts and how often those prompts run, and whether client logins and white label are switched on.
The annual toggle on the same page reads "Pay annually and get two months free", which is where the $10 figure in many reviews comes from: it is the annual rate for Starter 100, not the monthly one.
The page prints a dollar sign without a currency code. Serpfox is based in New Zealand, so confirm the currency at checkout before you put a number in a budget.
Weekly AI checks, 3 prompts
10 prompts, weekly
10 prompts, weekly
10 prompts, weekly
50 prompts, daily, white label
50 prompts, daily, white label
300 prompts, daily, white label
300 prompts, daily, white label
Above 10,000 keywords Serpfox lists larger agency sizes with the same features: 15,000 keywords for $500 a month, 20,000 for $650, 25,000 for $800, 30,000 for $950 and 40,000 for $1,200, up to 80,000 at $2,300. One oddity worth a question to their support before you sign: the monthly view we read lists both 50,000 and 60,000 keywords at $1,500 a month. The annual view shows 60,000 at $1,500 and does not list 50,000 at all.
A Serpfox keyword is a phrase, an engine, a place and a device.
"One search term on one search engine, for one location and device. "plumber auckland" on Google, mobile, Auckland is one keyword."
Serpfox pricing page, "What counts as a keyword?", read September 2026.
That is a fair rule, because each combination really is a separate search. It does mean the number on the plan card is a ceiling for one engine, one place and one device. Most buyers who move to Serpfox want the desktop and mobile split it advertises, and that doubles the count on day one.
400 phrases
Google desktop only
400
Serpfox keywords used
Starter 500, $40
400 phrases
Desktop and mobile
800
Serpfox keywords used
Pro 1000, $60
750 phrases
Desktop and mobile
1,500
Serpfox keywords used
Pro 2500, $120
1,200 phrases
Desktop, mobile, 2 cities
4,800
Serpfox keywords used
Agency 5000, $180
Worked from Serpfox's own definition and its monthly plan list. SerpsTracker runs one check per keyword, Google organic, once a day, so 750 phrases use 750 keywords. The flip side is that we do not split results by device or city. If you need those splits, the Serpfox count is the honest price of getting them.
Serpfox vs SerpsTracker at five keyword counts, monthly and yearly.
One Google engine, one location, one device, so Serpfox's multiplier stays at one. Each cell is the cheapest plan that covers the count. The winner column is scored on the price alone.
| Daily keywords | Serpfox, monthly / yearly | SerpsTracker, monthly / yearly | Cheaper |
|---|---|---|---|
| 250 to 300 | Starter 300: $30 / $25 | Starter (250): $39 / $19.50 | Serpfox monthly, SerpsTracker yearly |
| 1,000 | Pro 1000: $60 / $50 | Growth (1,500): $99 / $49.50 | Serpfox monthly, a tie yearly |
| 1,500 | Pro 2500: $120 / $100 | Growth: $99 / $49.50 | SerpsTracker, both ways |
| 5,000 | Agency 5000: $180 / $150 | Agency: $249 / $124.50 | Serpfox monthly, SerpsTracker yearly |
| 10,000 | Agency 10000: $350 / $291.70 | Enterprise, custom quote | Serpfox, on a published price |
Small lists, monthly
Serpfox wins. $30 for 300 daily keywords with desktop and mobile available is less than our $39 for 250, and the free plan covers 10 keywords forever. For a single small site billed month to month, it is the better buy.
The 1,000 to 2,500 gap
Serpfox has no plan between 1,000 and 2,500 keywords. A list of 1,500 lands on Pro 2500 at $120, or $100 yearly. SerpsTracker Growth covers 1,500 for $99, or $49.50 a month yearly, so this is the band where switching pays.
5,000 keywords
Monthly, Serpfox Agency 5000 at $180 beats our $249. Yearly, the order flips: $1,800 a year on Serpfox against $1,494 here, with the API included on our side. Above 5,000, Serpfox publishes prices and we quote.
How Serpfox sits against the rest of the market is in the rank tracker cost comparison, and the budget end, where Serpfox belongs, is priced in the cheapest rank tracker breakdown.
Serpfox vs SerpsTracker, feature by feature.
Serpfox has been checking rankings since 2010 and has added AI assistant tracking on top. SerpsTracker does one job: a daily Google organic check per keyword, the top 10 stored behind it, and an alert the same day a position moves. On features, Serpfox takes most rows.
| SerpsTracker | Serpfox | |
|---|---|---|
| Entry price | $39 a month, $19.50 yearly; no free plan | Free for 10 keywords; paid from $12 a month |
| Plan sizes | 250, 1,500, 5,000, then custom | 100 to 10,000 in seven steps, larger sizes up to 80,000 listed |
| Yearly discount | 50 percent | Two months free, about 17 percent |
| How keywords are counted | One keyword, one daily Google check | Per engine, location and device |
| Search engines | Google organic only | Google, Bing and Yandex |
| Desktop and mobile split | No | Yes, tracked separately |
| City and country tracking | No | Yes, over 8,000 locations |
| AI assistant tracking | No | ChatGPT, Claude, Perplexity and Gemini prompts on every plan |
| Result depth stored | Organic top 10 per check | Full ranking history per keyword |
| Competitors | 1, 5 or 10 per site, with the date each overtook you | Share of voice in AI answers against up to 10 competitors |
| Drop alerts | Per keyword thresholds; email, Slack from Growth | Email when a keyword enters or leaves the top 10 or moves |
| Reports | CSV export on every plan | Scheduled PDF and CSV reports, emailed |
| Client logins and white label | No | From Pro 1000 |
| API | Agency plan, $249 | Dashboard data available as JSON |
| Best for | Teams tracking 1,500 to 5,000 Google keywords daily on yearly billing | Small sites, agencies that need branded reports, anyone tracking AI answers |
Scored honestly, Serpfox takes the entry price, plan granularity, engines, devices, locations, AI tracking, reports and white label rows. SerpsTracker takes the yearly price at 1,500 and 5,000 keywords, the simpler count, and competitor dates in the rank table. If an agency client expects a branded PDF every Monday, that single row decides it for Serpfox.
Switch if you are one of these Serpfox customers.
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Your list sits between 1,000 and 2,500
Crossing 1,000 keywords doubles the Serpfox bill from $60 to $120. At 1,500 Google keywords our Growth plan is $99 a month, or $594 for the year against $1,200 on Pro 2500 annual.
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You pay yearly for 5,000 keywords
Agency 5000 annual is $1,800. SerpsTracker Agency is $1,494 for the same count, with unlimited sites and API access.
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You only ever read Google desktop
If the Bing, mobile and AI columns go unread, you are paying for a wider product than you use. A single daily Google check with the top 10 stored is the whole of what we sell.
Stay on Serpfox if any of these is true.
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You track what AI assistants say
Serpfox checks ChatGPT, Claude, Perplexity and Gemini and records mentions, citations and competitors named. We do not offer anything like it.
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Clients get branded reports
Client logins and white label come with Pro 1000. We export CSV and offer an API on Agency, and we do not generate branded PDFs.
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You track under 500 keywords month to month
From $12 to $40 a month Serpfox is hard to beat, and the free plan lets you keep a 10 keyword watchlist at no cost.
Export, collapse the duplicates, run both for two weeks.
Step 01
Export from Serpfox
Serpfox exports CSV reports. Pull the keyword list and keep a copy of the ranking history, because history does not travel between trackers.
Step 02
Collapse device and city rows
A phrase tracked on desktop and mobile shows up twice. Keep one row per phrase: that is the list SerpsTracker checks on Google each day.
Step 03
Paste into SerpsTracker
Add the site and paste the keyword column, one per line. First readings arrive within minutes, so the overlap starts the same day.
Step 04
Downgrade at renewal
Serpfox applies downgrades at the end of the billing period and lets you cancel from your account, so time the change to your renewal date.
The full checklist is in how to switch rank trackers without losing your ranking history. Two trackers rarely agree on the same morning, and how accurate are rank trackers explains why. For Serpfox on its own terms, read our Serpfox review.
Frequently asked questions
What is the best Serpfox alternative?
It depends on why you are leaving. If you want daily Google positions at 1,500 or 5,000 keywords on yearly billing, SerpsTracker is cheaper: $49.50 and $124.50 a month. If you need AI assistant tracking, Bing, city splits or white label reports, stay on Serpfox or look at SE Ranking, which bundles those into a suite.
How much does Serpfox cost?
Serpfox has a free plan for 10 keywords, then Starter plans at $12, $30 and $40 a month for 100, 300 and 500 keywords, Pro at $60 for 1,000 and $120 for 2,500, and Agency at $180 for 5,000 and $350 for 10,000. Annual billing gives two months free, so Pro 1000 drops to $50 a month.
Is Serpfox $10 or $12 a month?
Both figures are on the Serpfox pricing page. Starter 100 is $12 a month billed monthly and $10 a month billed annually. Many older reviews quote $10 as if it were the monthly price, which is why the two numbers circulate. The monthly bill for 100 keywords is $12.
How does Serpfox count keywords?
Serpfox defines a keyword as one search term on one search engine, for one location and device. So "plumber auckland" on Google mobile in Auckland is one keyword, and the same phrase on desktop is a second one. Tracking 500 terms on desktop and mobile uses 1,000 of your allowance.
Does Serpfox track AI answers?
Yes. Serpfox asks ChatGPT, Claude, Perplexity and Gemini the prompts you add and records whether your brand was mentioned, whether your site was cited and which competitors were named. Starter plans include 10 prompts checked weekly, Pro 50 checked daily and Agency 300 checked daily. SerpsTracker does not track AI answers.
Does Serpfox have white label reports?
On Pro and Agency plans, yes. The pricing page marks client management and white label as switched off on the Free and Starter plans and included from Pro 1000 at $60 a month. Serpfox says clients see your logo, colours and domain on the dashboard and on scheduled PDF reports.
Is Serpfox cheaper than SerpsTracker?
On monthly billing at small and very large lists, yes. Serpfox is $30 for 300 keywords and $180 for 5,000, against our $39 and $249. On yearly billing we are cheaper at 1,500 keywords ($49.50 against $100 for Serpfox Pro 2500) and at 5,000 ($124.50 against $150).
What does Serpfox do that SerpsTracker does not?
Quite a lot. Serpfox tracks Google, Bing and Yandex, splits desktop from mobile, tracks by city, runs AI assistant checks, emails scheduled PDF and CSV reports, gives clients their own logins and offers white label from Pro. SerpsTracker records one daily Google organic check per keyword and stores the top 10 behind it.
Pricing other budget trackers against Serpfox? The SERPRobot alternative covers the cheapest daily checks on the market, the RankWatch alternative prices another tracker that multiplies keywords by location, and the daily rank tracker page shows what a same day alert looks like.
Start today
Paying $120 to track 1,500 keywords?
Run a live check above, then start tracking. 1,500 daily Google keywords for $99 a month, 5,000 for $249, and half that on yearly billing.