Moz pricing 2026: Moz Pro pricing, the real Moz Pro cost per tracked keyword, and what Moz costs beside a daily rank tracker

Moz sells Standard, Medium and Large on the pricing page, and mentions a cheaper entry plan in a single line of body copy underneath: "Our entry-level plan is available for $49/month. This option is designed specifically for individuals managing a single website." That plan gets no card and no feature column, so its tracked keyword allowance is not published in the grid. Third party review sites quote 50 keywords for it. We have not been able to confirm that against Moz, so we are not going to assert it.

Inside the grid the ladder is unusually seat-driven. You get one seat on Standard, two on Medium, three on Large, and every extra seat is a flat $49 a month at any plan level. For a four person in-house team, seats alone put you on Large plus an add-on before you have counted a single keyword.

The annual prices Moz shows are the per month equivalents. The number it actually bills is printed under each card: $950 for the first year on Standard, $1,719 on Medium, $2,868 on Large. Note the wording, "billed for your first year". The cards do not say what year two costs.

Moz ships two things that both return a Google position, and buyers routinely conflate them. Campaigns are the tracker: you add keywords, Moz collects positions on a schedule, and you get history and reporting. Rank Checker is a lookup box for a single query right now.

The Moz Help Hub is unambiguous about which is which. Asked "Can I automate tracking in Rank Checker?", Moz answers verbatim: "No, Rank Checker is meant for on-demand spot checking." The same page tells you where to go instead: "To automate weekly rank tracking, just head over to your Campaigns." And on adding a keyword mid-cycle: "Data for your newly added keyword will be collected and added to your Campaign with the next weekly Campaign update."

Three separate sentences, all Moz's own, all saying weekly. There is no daily tier to upgrade into. If you drop from position 4 to position 19 on a Tuesday afternoon, the Moz campaign that is watching that keyword can take until the following week to show it, and the alert cannot arrive before the check that produces it. That is a scheduling fact, not a criticism of the data quality, and it is the single thing to weigh before you buy. We work through what changes at each cadence in weekly vs daily rank tracking.

Rank Checker does have a published daily allowance, and it is one of the odder rows in the grid: 200 queries a day on Standard, 200 a day on Medium, 500 on Large. Paying $80 more a month to go from Standard to Medium buys you exactly zero extra spot checks. That is the same shape of pricing quirk we found on Semrush pricing, where two plans share one keyword ceiling.

One genuine advantage on Moz's side of the cadence question: a Campaign is described on the pricing page as tracking "a site or URL plus three competitor websites", and Moz collects data "across up to four search engines per tracked keyword". A team that genuinely uses all four engines gets four readings for each keyword it pays for, which changes the per check arithmetic in the next section considerably.

Most of the Moz grid scales smoothly. Four rows do not, and they are the ones that send people back to the pricing page a month after subscribing.

Keyword queries drop off a cliff. Standard includes 150 keyword queries a month. Medium includes 5,000. That is a 33 times jump for a $80 step, and 150 lookups is roughly a single afternoon of keyword research. If Keyword Explorer is why you are buying Moz, Standard is not the plan.

Branded reports and report templates are switched off on Standard. Both show a dash in Moz's own comparison table. An agency that wants a client-facing PDF with its own logo starts at Medium, which makes $179 the real agency entry price rather than $99. The same is true of site re-crawls, which Standard does not get at all.

Seats are the quiet cost. One seat on Standard, and every extra is $49 a month regardless of tier. Two people on Standard is $148, which is $31 short of Medium and its two included seats. If a second person is going to log in, price Medium first.

Moz's cancellation terms are generous and worth stating: you may cancel or change plans at any time, no questions asked, and there is a free trial on the paid plans. The pricing page does not print the trial length, so confirm it at signup.

Moz has also bolted a substantial AI visibility layer onto Moz Pro, and it is metered separately from everything else. Every plan now includes AI Visibility Dashboards (1, 2 and 4), tracked prompts (50, 100 and 200), AI citation data, prompt suggestions and AI content briefs (2, 10 and 50). Standard tracks GPT and Gemini; Medium and Large add Google AI Mode.

Two things about that layer deserve flagging. First, prompt tracking runs weekly on all three plans, the same cadence as the rank tracker. Second, it has its own published overage prices: $20 for each additional AI Visibility Dashboard and $50 per additional 100 tracked prompts, identical on every tier. At $50 per 100, prompts cost five times what keywords cost per unit, which tells you where Moz thinks the value is going.