Legal
Privacy Policy
Last updated: July 8, 2026
Serpstracker is a pre-launch product in early access. This site exists to explain what we are building and to collect early-access signups. That means we handle very little personal data, and this policy describes all of it in plain language.
Early-access signups
When you join the early-access list we store your email address, the time you signed up, the page and campaign parameters you arrived from (the "source"), and your IP address. We use this to confirm your email with a one-time code, to email you when your spot opens, and to understand which pages bring genuine interest. We do not use the list for anything else, and we do not send marketing beyond early-access updates.
Analytics
We use Microsoft Clarity to understand how visitors use the site: pages viewed, clicks, scrolling, device and browser type, and approximate location derived from IP. Clarity may use cookies or similar identifiers for this purpose. We use this data in aggregate to improve the site; we do not use it to identify individuals. Microsoft's handling of this data is described in Microsoft's own privacy documentation.
Server logs
Like almost every website, our servers keep standard access logs: IP address, requested URL, timestamp, and user-agent string. We use logs for security, debugging, and abuse prevention, and we rotate them on a short schedule.
Demo inputs
The free Google rank checker processes the keyword and optional domain you type in order to run the live check and show a result. These inputs are processed transiently to serve your request and are not tied to a profile of you.
How long we keep data
Early-access signups are kept until launch onboarding completes or until you ask us to remove you, whichever comes first. Analytics data is retained per Microsoft Clarity's standard retention period. Server logs are kept for a limited period, typically no more than 90 days, unless needed to investigate abuse.
We do not sell your data
We do not sell, rent, or trade personal data, and we do not share it with third parties for their own marketing. Data is shared only with the service providers that run this site (hosting, email delivery, Microsoft Clarity), each acting on our instructions, and with authorities where the law requires it.
GDPR and CCPA basics
Depending on where you live, you may have the right to access the personal data we hold about you, correct it, receive a copy, restrict or object to its processing, and have it deleted. Where processing relies on consent, you may withdraw that consent at any time. California residents additionally have the right to know what categories of personal information we collect and the right not to be discriminated against for exercising their rights. We honor all of these requests regardless of jurisdiction.
Deletion and questions
To be removed from the early-access list or to exercise any right above, email hello@serpstracker.com from the address in question. We respond within 30 days, usually much faster. More ways to reach us on the contact page.
Changes to this policy
If we change this policy, we update the date at the top of this page. If a change materially affects early-access members, we email the list before it takes effect.
Ready to join the early-access list?