Comparison · Updated July 2026
Semrush Position Tracking alternative: pay for the tracker, not the suite
Serpstracker is a Semrush Position Tracking alternative for teams that only need rank tracking: daily Google positions, competitor columns, drop alerts, and reports on flat tiers from $39 per month, no suite subscription.
Position Tracking is good. It just never travels alone.
To be clear: Semrush is an excellent SEO suite, and Position Tracking is a solid feature inside it. If you use the keyword research, site audit, backlink, and content tools every week, the suite earns its price.
The problem is buying it for rank tracking alone. Position Tracking is not sold separately; per Semrush's published pricing, the Pro plan starts around $139.95 per month and includes 500 tracked keywords. More keywords means the Guru tier at roughly $249.95 per month. If daily positions are all you need, a dedicated rank tracker goes deeper on that one job for a fraction of the money.
There is a second cost too: seats and limits. Suite pricing is per user, and the tracked-keyword pool is shared across every project in the account. Agencies and multi-site teams hit the ceiling quickly, then face the jump to the next suite tier to buy headroom for the one feature they actually open every morning.
Semrush Position Tracking vs Serpstracker
Semrush facts below reflect its published pricing and public plan limits. Serpstracker figures are our list prices.
Swipe sideways for the full comparison →
| Dimension | Semrush Position Tracking | Serpstracker |
|---|---|---|
| What you buy | A full SEO suite; Position Tracking is one feature inside it | A dedicated rank tracker, nothing else to pay for |
| Entry price | ~$139.95/mo Pro plan, per published pricing | $39/mo Starter |
| Tracked keywords | 500 on Pro; 1,500 on Guru at ~$249.95/mo | 1,500 on Growth at $99/mo; 5,000 on Agency at $249/mo |
| Competitor columns | Competitor comparison inside Position Tracking campaigns | 5 competitors per site on Growth and 10 on Agency, side by side on every keyword |
| Drop alerts | Configurable triggers and email notifications | Same-day drop alerts by email, and by Slack from Growth, on by default |
| Reports | Suite-wide reporting; PDF branding on higher tiers | CSV export on every plan |
| Product stage | Live, established suite | From $39/mo, no suite required |
Prices in USD. Full plan details on the rank tracker pricing page.
To be fair to the other column: the Semrush price buys far more than rank tracking. Keyword research, site audits, backlink analysis, and content tools all sit in the same subscription, and Semrush is a live, mature product while Serpstracker is still in early access. This comparison only asks one question: what does it cost to track your keywords properly if that is the job you need done.
Who should pick which
Keep Semrush if your team genuinely uses the suite: keyword research, audits, backlinks, content tools. Then Position Tracking is effectively included in a subscription you already justify, and consolidating tools has real value.
Consider Serpstracker if rank tracking is the feature you actually open. You get daily positions, competitor rank tracking, same-day drop alerts, and client-ready reports at a flat price, with three times the keyword allowance of the Semrush entry plan for well under half the cost, billed monthly or yearly with no contract.
If you are weighing the whole subscription rather than this one module, the wider field is priced out on Semrush alternatives, and the renewal decision itself is worked through in is Semrush worth it.
See the data quality yourself: run a keyword through the free Google rank checker for a live top 10.
Start today
Rank tracking without the suite bill.
Every keyword checked daily, competitor positions beside yours, and an alert the day a ranking falls. Plans from $39 a month.