Feature · Competitor rank tracking · Updated July 2026
Competitor rank tracking: see who overtook you, and when
Competitor rank tracking puts your Google positions next to your rivals' for the same keywords, every day. Serpstracker tracks 1 competitor per site on Starter, 5 on Growth and 10 on Agency, in side-by-side columns, so a lost position always comes with a name and a date.
See who is ranking above you
Google rank checker
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Type any keyword and see today's top Google results (up to 10). Add your domain and we highlight where you rank. This is a live check of the positions the full product tracks for you daily.
- You
Track daily and get an alert the day it drops.
Live Google top 10 for any keyword, no signup. Every domain above you in that list is a competitor worth tracking daily.
| Keyword | You | rival-a.com | rival-b.com |
|---|---|---|---|
| running shoes for flat feet | 2 up 1 | 5 down 1 | 9 |
| trail running shoes | 6 down 2 | 4 up 3 | 11 |
| marathon training plan | 3 | 8 | 2 up 4 |
Illustration of the product view. Sample data, not customer results.
Competitor columns, side by side
Add 1 competitor domain per site on Starter, 5 on Growth or 10 on Agency. Every keyword view grows a column per competitor, with the same daily history your own positions get in the keyword rank tracker. Dropping from 4 to 7 reads very differently when every rival dropped too, that is a SERP reshuffle, not a problem with your page. The columns give every movement its context before you spend a minute reacting to it, which is the difference between an SEO team that investigates and one that panics.
Competitors do not need accounts and are never notified. You just watch their public Google positions next to yours. Swap a competitor out any time, agencies typically keep two fixed rivals per client and rotate the remaining slots as new challengers appear in the SERP tracker view.
Who overtook you, and when it happened
Because positions are recorded daily, Serpstracker can show the crossover itself: on March 12, rival-a.com moved from 5 to 3 and your page slid from 3 to 5. You see the exact page they did it with, so you can read it and answer with something better, instead of guessing at a traffic dip weeks later.
The when matters as much as the who. An overtake that lines up with a competitor's site redesign, a link they earned, or a Google update tells you what you are actually up against, and whether the answer is content, links, or patience.
Pair it with rank drop alerts and the overtake lands in your inbox or Slack the same day it happens.
Count the keywords you lead, not one blended score
Because every tracked domain gets a position on the same keyword on the same morning, the useful competitive number falls straight out of the table: on how many of your keywords do you sit above each rival today, and how has that count moved this month. It answers "are we winning the market" without hiding the detail that tells you where.
That count also keeps single-keyword drama in proportion. Losing a place on one keyword while you take the lead on six others is a good month; holding every position while a rival overtakes you on a dozen is a warning that a flat position chart will not show.
To be straight about it: Serpstracker does not print a single weighted share-of-voice percentage. Those scores depend on volume and click-curve assumptions each vendor keeps private, which is why two tools can hand you two different numbers for the same week. We show the positions and the head-to-head counts they are built from.
The head-to-head count also feeds every SEO ranking report, so clients see the competitive picture, not just a list of positions. Competitor columns are included from the Growth plan at $99 per month, detailed on the pricing page.
Frequently asked questions
How do I track competitor keyword rankings?
Add the keywords you care about, then add your competitors' domains to the same project. The tracker checks each keyword daily and records where every listed domain sits in the top results, so you get your position and theirs in one row. Serpstracker tracks up to 5 competitors per site from the $99 Growth plan, with overtake dates on every keyword.
Can you see a competitor's Google rankings?
You can see exactly where a competitor ranks for any keyword you choose, because search results are public. What you cannot see is their traffic, their conversion rate, or the keyword list they track internally. A rank tracker measures the visible part accurately, every day, and that is enough to tell you which pages of theirs are gaining on yours.
How many competitors should I track?
Three to five per site is the practical range. Pick the domains that actually appear above you in the results you care about, not the brands your client considers rivals offline, because those are often different lists. Beyond five the table gets hard to read and the extra columns rarely change a decision.
What is share of voice in SEO?
Share of voice is the percentage of total possible search visibility your site holds across a tracked keyword set, weighted by position and search volume. It compresses hundreds of rankings into one number you can trend. Be aware that the weighting is proprietary to each tool, so two vendors will report different figures for the same week. Serpstracker does not publish a share-of-voice score; it reports the daily positions and the head-to-head counts behind one.
How do I find out who my SEO competitors are?
Run your most valuable keywords through a live rank check and write down every domain in the top 10. Those are your search competitors, and they are frequently not your business competitors. Do this for ten or fifteen commercial keywords and the same three or four domains will keep appearing. Track those.
Why did a competitor suddenly outrank me?
The usual causes are a content update on their side, a Google core update reshuffling the result set, new links pointing at their page, or a technical problem on yours. Daily competitor columns tell you which by giving you the date. If they moved up on the same morning several other sites also moved, it was an algorithm change, not something they did.
The step-by-step version is in how to track competitor keyword rankings, and share of voice gets its own explainer in share of voice in SEO.
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