Feature · Competitor rank tracking
Competitor rank tracking: see who overtook you, and when
Competitor rank tracking puts your Google positions next to your rivals' for the same keywords, every day. Serpstracker tracks up to 5 competitors per site in side-by-side columns, so a lost position always comes with a name and a date.
| Keyword | You | rival-a.com | rival-b.com |
|---|---|---|---|
| running shoes for flat feet | 2 up 1 | 5 down 1 | 9 |
| trail running shoes | 6 down 2 | 4 up 3 | 11 |
| marathon training plan | 3 | 8 | 2 up 4 |
Illustration of the product view. Sample data, not customer results.
Up to 5 competitors, side by side
Add up to 5 competitor domains per site. Every keyword view grows a column per competitor, with the same daily history your own positions get in the keyword rank tracker. Dropping from 4 to 7 reads very differently when every rival dropped too, that is a SERP reshuffle, not a problem with your page. The columns give every movement its context before you spend a minute reacting to it, which is the difference between an SEO team that investigates and one that panics.
Competitors do not need accounts and are never notified. You just watch their public Google positions next to yours. Swap a competitor out any time, agencies typically keep two fixed rivals per client and rotate the remaining slots as new challengers appear in the SERP tracker view.
Who overtook you, and when it happened
Because positions are recorded daily, Serpstracker can show the crossover itself: on March 12, rival-a.com moved from 5 to 3 and your page slid from 3 to 5. You see the exact page they did it with, so you can read it and answer with something better, instead of guessing at a traffic dip weeks later.
The when matters as much as the who. An overtake that lines up with a competitor's site redesign, a link they earned, or a Google update tells you what you are actually up against, and whether the answer is content, links, or patience.
Pair it with rank drop alerts and the overtake lands in your inbox or Slack the same day it happens.
Share of voice across your keyword set
Share of voice rolls every tracked keyword into one visibility score per domain: how much of the available search exposure you hold versus each competitor, and how that split trends over time. It is the line a Head of SEO puts in the board deck, because it answers "are we winning the market" rather than "how does one keyword rank".
Share of voice also keeps single-keyword drama in proportion. Losing one position on one keyword while your overall share climbs is progress; holding every position while a rival's share climbs faster is a warning. The trend line makes both cases obvious.
The trend also feeds every SEO ranking report, so clients see the competitive picture, not just a list of positions. Competitor columns are included from the Growth plan at $99 per month, detailed on the pricing page.
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