Early access · Local SEO

Local rank tracker: see where you rank in every city you serve.

A local rank tracker checks your Google positions from a specific city or ZIP code instead of a national average, and tracks the local pack separately from organic results. Serpstracker does both, daily, for every location you serve, and alerts you the day a local position drops.

Why local rankings need their own tracker

"Where do we rank" has a different answer in every city.

Google localizes results for almost every query with buying intent. A plumber can sit at position 2 in Austin and position 9 in the suburbs twenty minutes away, and a national-average number hides both. If your customers search from a place, your positions have to be measured from that place.

A generic rank tracker that checks one national position per keyword answers a question nobody in local business is asking. Tracking per city or ZIP turns the same keyword into a map of real positions you can act on.

Local pack and organic are two battles

For "dentist near me" style queries, the map pack sits above the classic results and takes a large share of the clicks. Ranking #1 organically while missing the pack is a very different situation from the reverse. Serpstracker records the two as separate rows per location, so you always know which fight you are winning and which one needs work.

What you can track at launch

Positions per location, checked daily.

  • 1

    City and ZIP level tracking

    Assign each keyword to one or more locations. Every check runs from that city or ZIP, not from a generic US datacenter view.

  • 2

    Local pack vs organic, separated

    Map pack position and organic position are stored as distinct data points per keyword and location, each with its own history.

  • 3

    Desktop and mobile

    Local searches skew heavily mobile, so every location can be tracked on both devices.

  • 4

    Per-location drop alerts

    A drop in one city pings you the same day by email or Slack, with the location named in the alert.

  • 5

    Per-location reports

    Ranking reports break out by location, so a franchise owner or a local client sees their own city, not a blended average.

  • 6

    Competitor columns per market

    Track up to five competitors per site and see their local positions next to yours, because the business outranking you in one suburb is often not the one outranking you downtown.

This is the launch scope, described as it will ship. Location-based checks count toward your keyword quota per location tracked, and same-day SEO rank drop alerts are included on every plan.

Who tracks local positions

Who a local rank tracker is for

Multi-location businesses

Twelve clinics, twelve leaderboards

A dental group with twelve clinics does not have one ranking for "dentist", it has twelve. Track the same keyword set across every service area, compare locations side by side, and see immediately which branch is slipping in its own market. When one city drops and eleven hold steady, the fix is local and you know where to send it.

Agencies with local clients

Every client sees their own city

Local clients judge you on what they see when they search from their own storefront. Per-location tracking gives each client a report scoped to their market, with local pack and organic movement in plain numbers. A drop in the client's home market reaches you the same day, before it reaches them. If you run many local accounts, the rank tracker for agencies page covers multi-site management, white-label reports, and API access.

Where the product stands

Early access, priced like a tracker, not a suite.

Serpstracker is launching soon and onboarding early users in batches. Everything on this page describes what ships at launch, nothing more. Location tracking is included on every plan, and plans start at $39 per month. See rank tracker pricing for the full tier breakdown. Early-access members lock in launch pricing.

Illustration

One keyword, three cities. Sample data.

  • #2 Austin, TX up 1
  • #5 Round Rock, TX down 3
  • #8 Georgetown, TX up 2

Early access

Track every city you serve. Catch every local drop.

Serpstracker is in early access. Join the list, we email you when your spot opens, and you lock in launch pricing.