Moz alternatives: Moz Pro pricing and the cheaper rank trackers, compared

Moz's own help documentation states it without hedging: your Campaign rankings update once per week, and the actual day is determined by the day you first set up the Campaign. There is no daily tier. Spending $299 a month on Large buys you more keywords, more Campaigns and more seats, but it does not buy a faster check. That is a genuine structural difference from Semrush, SE Ranking, AccuRanker and the dedicated trackers further down this page, all of which check daily.

Two consequences fall out of that fixed schedule and both catch people. The first is that you inherit your update day from whenever you happened to create the Campaign, so if your client reporting runs on a Monday and your Campaign updates on a Thursday, your Monday report is always reading four-day-old positions. The second is that keywords you add mid-week are labeled Not Collected until the next scheduled update, so a keyword added the day after your update has no ranking data at all for almost seven days. Moz points you at Keyword Explorer Rank Check or its Rank Checker tool to research positions between updates, which works, but those are separate on-demand lookups rather than tracked history.

A weekly check is not a smaller version of a daily check, it is a different instrument. If a keyword falls from 4 to 19 and recovers inside the same seven days, a weekly tracker records nothing at all. If it falls and stays down, you learn about it up to six days later, by which point the deploy, the core update and a competitor's new page are all inside the same interval and you are guessing between them. The trade-off, including the cases where weekly genuinely is enough, is argued through in weekly versus daily rank tracking, and the daily side of it is covered on daily rank tracking.

What is the best alternative to Moz?

It depends which half of Moz you use. For a cheaper full suite that also checks daily, SE Ranking at $129 a month is the closest like for like swap. For rank tracking alone, a dedicated tracker is both cheaper and faster: Serpstracker from $39 a month and AccuRanker from $224 both check every keyword daily on every tier. Nothing replaces Domain Authority, which only Moz publishes.

How much does Moz Pro cost?

In August 2026 Moz Pro lists Standard at $99 a month, Medium at $179 and Large at $299, with a $49 entry plan for one person running a single website. Those tiers track 300, 1,500 and 3,000 keywords. Paying yearly takes 20 percent off, so $79, $143 and $239 a month, billed as a lump sum for the first year.

Does Moz update rankings daily?

No. Moz states that Campaign rankings update once per week, and that applies to every plan including Large at $299 a month. The update day is fixed by the date you created the Campaign rather than chosen by you. For positions between updates Moz offers Keyword Explorer Rank Check and a separate Rank Checker tool, but those are on-demand lookups, not tracked history.

How many keywords can you track with Moz Pro?

Moz Pro tracks 300 keywords on Standard, 1,500 on Medium and 3,000 on Large. Those keywords are spread across 3, 10 and 25 Campaigns respectively, so an agency splitting 1,500 keywords over ten clients averages 150 each. The keyword allowance is per month and is the limit most teams reach first.

Is Moz Pro worth it in 2026?

For Domain Authority, Link Explorer and the new AI visibility tracking, yes, and the Large plan got $60 a month cheaper this year. For rank tracking alone, no. You are paying suite rates for a weekly ranking table on a day you did not pick, and a dedicated tracker gives you daily positions for a fraction of that.

Why is Moz so expensive?

You are paying for a full platform rather than a tracker. Moz runs its own link crawler, computes Domain Authority, crawls up to 1.25 million pages a week on Large, and now bundles AI visibility dashboards and prompt tracking. If you use those, the price is reasonable. If your weekly routine is reading the ranking report, most of the bill is idle.

Is Moz better than Semrush?

They serve different buyers. Moz is simpler, cheaper at the entry tier and owns the metric clients recognize. Semrush is far broader across keyword, advertising and content tooling and, importantly here, checks positions daily on all four of its plans while Moz checks weekly on all of its. For rank tracking specifically Semrush wins on cadence and Moz wins on price.

Is there a free alternative to Moz?

Google Search Console is the honest answer, and no third party can match its impression and click data. What it will not give you is a position for a keyword in a specific city today, any competitor data, or same-day alerting, because its average position is blended across locations and devices and lags by a couple of days. Moz also keeps a free community account with limited MozBar and Link Explorer access.

Can I switch from Moz without losing my ranking history?

Not directly, because ranking history does not transfer between vendors. Export your Moz rankings to CSV before you cancel so you keep the record, then start the new tracker in parallel and run both for two to four weeks. That overlap gives you a bridge between the two datasets and shows you how far apart the tools read before you rely on the new one.

Does Moz track rankings by location?

Yes. Moz Pro tracks keywords nationally or locally and includes mobile rankings alongside desktop, so it covers the basic geographic cases. The constraint is the same weekly cadence: a local position is still only collected once a week, which matters more in local search because those results move around more than national ones.