SEOmoz rank checker and SEOmoz rank tracker: what Moz Pro gives you, and what it costs

Annual billing is a flat 20 percent off, presented on the vendor page as $950, $1,719 and $2,868 billed for your first year, saving $238, $429 and $720. Moz also runs periodic promotions with larger headline numbers, so the banner figure you see may be above the standing 20 percent. Campaigns are limited to 3, 10 and 25, and a Campaign pairs your site with three competitors.

There is a fourth plan that sits outside the comparison grid. Moz lists an entry level subscription at $49 a month, described on its own pricing page as designed specifically for individuals managing a single website. It is easy to mistake for the real Standard plan when you are scanning for the cheapest way in.

Two limits catch buyers out after they have paid. Branded reports and report templates are marked unavailable on Standard, so if you bought Moz Pro to send a client a report with your own logo on it, your real entry price is $179 rather than $99. And extra user seats are $49 a month each at every plan level, which climbs quickly for a three person team on Standard.

Worth noting if you are comparing crawl budgets: Moz quotes the same allowance in two different units on one page, 400,000 pages per month on the plan cards and 100,000 pages per week in the comparison table below them. They agree, but only after you do the conversion. Tier by tier costings sit on rank tracker cost comparison.

Moz Pro is a good buy for a specific person: someone who wants one platform covering keyword research, a site crawler, link data, Domain Authority and AI visibility, who checks rankings as one job among many, and for whom a weekly number is genuinely sufficient. At $99 it is the cheapest way into a full platform of that kind, the interface assumes less prior knowledge than its rivals, and the four engines per tracked keyword rule means multi engine coverage does not eat your allowance the way it does at some competitors. None of that is faint praise.

It is the wrong buy if ranking data is the actual reason you are paying. Spot checks metered at 200 a day plus a weekly automated refresh is a research workflow, not a monitoring one. You will not learn that a page fell on the day it fell, and you cannot set an alert on something you only observe every seventh day.

For comparison, since this is our page and you should be able to discount it accordingly: Serpstracker is a dedicated tracker at $39 a month for 250 keywords, $99 for 1,500 and $249 for 5,000. Everything is checked daily on every plan, positions are per location and per device, the organic top ten is stored on every check, and drop alerts go out the same day. There is no daily cap on checking because checking daily is the product.

What we do not do, so you can rule us out quickly: no backlink index, no keyword research database, no site audit crawler, no Domain Authority equivalent. We store the organic top ten rather than the full top 100 and compute no visibility score. If you need those, Moz is a platform and we are one instrument. The common outcome is that teams keep a suite and drop a tier on it, which is costed in Serpstracker vs Moz, Moz alternatives and Moz vs Semrush vs Ahrefs.