Refund Policy

A period of tracking, opened in full on day one

Each plan is a monthly or yearly subscription that keeps a set number of keywords and sites under daily watch, with the allowances shown on the pricing page. The fee buys the tracking capacity for the whole billing period. It is not a charge per keyword checked, so the capacity is yours from the first day whether you load two keywords or the full allowance.

For that reason every payment is final. The rank checker on the home page runs the same Google lookups as the paid tracker, so you can judge the data before buying, and you can stop future renewals whenever you want.

By starting a subscription you ask us to begin the service at once. Where a statutory right of withdrawal or a cooling off period would otherwise apply, you accept that it ends as soon as tracking has started at your request.

Reasons that do not lead to a refund

None of these entitles you to money back, in full or in part.

• You no longer need rank tracking, the project ended, or the client you tracked for left.
• You added few keywords, or none, during a period you had paid for.
• Rankings went down, stayed flat, or differ from what you see in a personal browser session. Search results vary by location, device and personalisation.
• A renewal was taken, including one collected a few days late after earlier attempts were declined.
• You thought the plan was a one time purchase. Pricing, checkout, the confirmation email and the billing screen all say it renews.
• You forgot to cancel before the renewal date, or cancelled the day after it.
• A feature you expected is not listed on the pricing page, or behaves differently from what you assumed.
• You picked a plan with too many or too few keywords, or yearly billing instead of monthly.
• Unused days left after you cancel. Access lasts to the end of the period and is not pro-rated.
• Someone else used the account, for example a colleague who had access to your sign in inbox.

Stopping the next renewal

Plans renew on their own until you cancel. Cancelling from the billing screen needs no message to us and switches off every later renewal straight away. Your keywords keep being checked until the paid period ends. Cancelling is not a refund request.

A new period opens the moment the previous one ends, and its fee is due from that moment. If your card issuer declines the charge, the payment operator tries again over the following days. Those attempts collect the same unpaid invoice and are not extra charges. Cancelling after a period has begun stops the renewals after it but leaves the current invoice due, and a renewal collected late in this way is not refundable. Once the invoice is paid or written off, the attempts stop. To avoid a renewal, cancel before the date shown on your billing screen.